Voices of a Killer:
A True Crime Podcast's Rapid Ascent to 120,000 Downloads in Under a Year

When we first hopped onto a call with Toby Precht, we knew within a very short space of time that we were onto something extraordinary. Toby, the host of Voices of a Killer, was passionate, knowledgeable, and had a profound commitment to prison reform. He spoke with authority on the intricacies of the justice system and the human stories behind the headlines. We realized that Toby's unique perspective and compelling storytelling would resonate deeply with our audience.

A Vision for Change

At Sonic Futures, our vision is to create "stories for change." We believe in the power of narrative to inspire, inform, and drive social progress. Toby's dedication to prison reform aligned perfectly with our mission. He was not just telling stories of crime and punishment but also shedding light on systemic issues and advocating for a more humane justice system. This synergy set the stage for the podcast's remarkable journey from zero to 120,000 downloads in less than a year.

Building the Podcast

You can build a podcast through great content, fantastic engagement, and amazing guests. What is trickier is developing the host into a top-tier level host. Thankfully, Toby's deep understanding of the criminal justice system and his commitment to change made this task easier. His unique outlook and passion for prison reform provided a compelling edge that differentiated Voices of a Killer from other true crime podcasts. We also curated unique and composed music from Sonic Futures that really makes the tone of Voices of a Killer stand out more than other podcasts.

The Launch and Strategy

The launch of Voices of a Killer was a hit, achieving one of our best-ever initial months for Sonic Futures. We meticulously curated a list of cases, gradually escalating the profile and complexity of the stories. This strategy culminated in featuring high-profile cases that drew significant attention and built a loyal listener base.

The goal was to spotlight both the harrowing details of the crimes and the emotional journeys of those involved, enhancing the podcast’s credibility and appeal. This podcast achieved that by exploring a wide range of cases, from obscure to well-known, always maintaining a focus on delivering insightful and empathetic storytelling.

Highlighting the Human Aspect

The goal was to spotlight Toby's work with prison reform, enhancing visibility and credibility. This podcast achieved that by interviewing key figures in the justice system, drawing attention to the systemic issues and the human stories that often go unheard. Since its inception, Voices of a Killer has achieved nearly 120,000 downloads, reflecting the audience's engagement with these crucial narratives.

Keeping a Loyal Audience

After the successful launch, we knew Toby wouldn't be content with just initial success. We continued to build on this momentum by consistently delivering high-quality content that resonated with our audience's desire for insightful and impactful stories. Voices of a Killer as a results has an amazingly loyal audience base who engage not only with the podcast but with the member community built over this initial year.

Conclusion

The story of Voices of a Killer is not just about numbers. It's about how a podcast, driven by a passionate host and a clear vision, can make a significant impact. Toby's commitment to prison reform and our mission to create stories for change have combined to create a platform that educates, engages, and advocates. As we look to the future, we are excited to continue this journey, knowing that every download represents a listener who is informed, inspired, and potentially moved to action.